I’ll be the first to admit that I only own a handful of .co domain names. I haven’t been a big investor in the .co extension, but I am starting to rethink whether or not I might of underrated them. The marketing efforts put into place by the .co registry have been so profound that I am now reconsidering my investment strategy.
.CO has become a great alternative to .com and it has everything to do with the way it has branded itself. End-users are now convinced that .CO can represent their company as being a solid alternative to .com. As a domain investor I would have to agree. I’ve been watching auctions on Flippa lately and there is one auction which really made me realize the true potential behind the .co extension. The auction is for Adrenaline.co.
The person selling the domain has sold around $13,800 worth of domain names on the site. Although Adrenaline.co hasn’t reached the reserve that benben has set for the auction it is at $303 and that is something to really think about. According to the auction the domain was initially registered on July 20, 2010 which isn’t considered to be aged by any means. So what does this tell us?
This tells us that people are bidding on the name purely for the branding potential. Although, Adrenaline.com would be the best name, I could see why someone would end up going after Adrenaline.co. In the end it just makes sense. The .CO which is being branded as the extension for startups and companies has done an amazing job. These days I try to focus on .com investing, but I have dabbled (fun fact I own dabbled.net) in .net, .org, .us, .me, .info and now I might see myself dabbling more with the .co extension.
As a fair warning if you are going to invest in extensions other than the .com extension then please realize it is an extremely speculative play. Just like with any investment there is risk involved and the yearly registration fees add to this risk. Make sure you do your due diligence and really study a niche you feel can be profitable for you. As always, think about what you can do if the name doesn’t sell.
Maybe one of these days DNPIMPING.COM will get its twin DNPIMPING.CO.
Oh yah, Happy New Year!