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The Marketing For The .CO Extension Is Amazing!

Posted On Thursday, January 3, 2013

I’ll be the first to admit that I only own a handful of .co domain names. I haven’t been a big investor in the .co extension, but I am starting to rethink whether or not I might of underrated them. The marketing efforts put into place by the .co registry have been so profound that I am now reconsidering my investment strategy.

.CO has become a great alternative to .com and it has everything to do with the way it has branded itself. End-users are now convinced that .CO can represent their company as being a solid alternative to .com. As a domain investor I would have to agree. I’ve been watching auctions on Flippa lately and there is one auction which really made me realize the true potential behind the .co extension. The auction is for Adrenaline.co.

The person selling the domain has sold around $13,800 worth of domain names on the site. Although Adrenaline.co hasn’t reached the reserve that benben has set for the auction it is at $303 and that is something to really think about. According to the auction the domain was initially registered on July 20, 2010 which isn’t considered to be aged by any means. So what does this tell us?

This tells us that people are bidding on the name purely for the branding potential. Although, Adrenaline.com would be the best name, I could see why someone would end up going after Adrenaline.co. In the end it just makes sense. The .CO which is being branded as the extension for startups and companies has done an amazing job. These days I try to focus on .com investing, but I have dabbled (fun fact I own dabbled.net) in .net, .org, .us, .me, .info and now I might see myself dabbling more with the .co extension.

As a fair warning if you are going to invest in extensions other than the .com extension then please realize it is an extremely speculative play. Just like with any investment there is risk involved and the yearly registration fees add to this risk. Make sure you do your due diligence and really study a niche you feel can be profitable for you. As always, think about what you can do if the name doesn’t sell.

Maybe one of these days DNPIMPING.COM will get its twin DNPIMPING.CO. ;-)

Oh yah, Happy New Year!

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2 Comments so far
  1. Comment by Abstract

    January 10, 2013 5:33 am

    .co seems to be well considered in the US, where there is no alternativ for .com. In Europe, my customers still prefer to use the country level extensions than a .co, as they keep looking at it as a columbian domain name. How to explain that .hr is for hungary, .fr for France, but .co is not for Columbia but everybody?

    [Reply]

    DNP Admin Reply:

    Abstract you bring up some great points. The average person in the US really doesn’t understand what a ccTLD is. Our own ccTLD (.us) hasn’t gotten much traction out here. The .co registry is starting to gain major traction out here because of their marketing efforts. This can’t be ignored and since .us hasn’t captured the US market there is room out here for another cctLD to step in and cater to the US consumer.

    I understand your dilemma in Europe and wish I had an answer for you. People are going to go with what they recognize the most and feel comfortable with. Thanks for the comment!

    [Reply]

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