My Thoughts On Insure.com Selling For $16 Million

Most domainers that have a thirst for domaining news similar to mine have probably already had the chance to hear about the $16 Million domain sale. Although this was not purely a deal based on just the premium domain name, it is definitely one which caught major media attention. The domain name and website were included in this transaction.

It’s deals like this which open the flood gates for investors to try and grab a piece of the golden domaining pie. Now the question I have been trying to answer is whether this is good or bad for our industry. When outside investors come into our industry with limited knowledge of the products and services which are offered, where or who do they turn to? On top of that do we need more individuals who are solely attracted to the big ticket items?

Personally I would be perfectly happy with the media covering smaller transactions. I feel that large transactions of this nature create a lure which may catch a fish every 50 years. To be more blunt transactions of this nature, bring individuals into the domaining world who are solely interested in trying to create the next big transaction. So what happens when the transaction doesn’t occur for them? I’ll tell you what happens, they start to refer to the domaining industry as a gamble and spread unwanted attention about our industry making others look upon domainers as con artists and used car sales men.

Unfortunately this negative attention gets picked up by the media as well and nine times out of ten it is picked up more often. So, when I heard about this transaction taking place, I didn’t jump for joy nor did I run for cover. I simply shrugged and started to ponder why domaining has not been considered a real industry? I still have yet to come up with a complete answer to this question.