Domain Spotlight Tuesdays GrandEagleCasino.com

As a disclaimer I would like to say that I am not promoting online gambling in any shape or form.  I do have to admit that I have tried online gambling before and did not like it much.  I do enjoy gambling in a traditional casino atmosphere and have played everything from blackjack to roulette.

One thing I can say is ever since I tried online gambling for the first time, blank envelopes have showed up at my door.  These anonymous envelopes contain a well written letter bundled with a CD.  The last envelope I received from an online casino was from GrandEagleCasino.com, a website I have never heard of before.  The team of people responsible for these mailings are quite persistent and are the focus of today’s domain spotlight.

“It’s time to roll with $100 FREE!  No purchase required!”  This is the first sentence which headlines the letter included in the mailer.  The letter is well written and very enticing.  One sentence which made me chuckle a bit was the portion which stated that Americans are welcome.  It then proceeded to say the following:

“Gamers in the land of the free are able to safely play in a convenient, secure environment.  We’ve got a wide range of payment methods to suite any pocket or need.”

This sentence is iconic in nature!  It makes you feel like you are a high roller!  There is nothing to worry about and you can securely gamble utilizing our amazing environment!  It doesn’t mention however that online gambling could potentially be illegal in your jurisdiction.  This is unfortunate, as they are bending the truth to make a quick buck.  This is another reason why the gambling industry as a whole has been under so much scrutiny.

To my amazement the letter does not mention the domain name one time.  Was this done on purpose or could this been overlooked by the team responsible for writing the letter.  Either way, I feel that this is definitely something that should be corrected.  If you want to remind people of where to go, then you have to mention the domain name a few times for name recognition.  I often tend to forget about online casino names and this is probably the reason why.

Next I looked at the CD packaging.  On the packaging itself the domain name is listed a total of 5 times.  The domain name is also printed on the CD as well.  What about those people who tend to misplace CDs?  I always do this.  Without the CD I would not know where to go.  If I were simply rating this based upon the CD packaging I would give them 2 thumbs up, but if I were to judge this based on the letter included in the suspicious looking envelope 2 big thumbs down.

Branding is very important and not including your domain name in a promotional letter will simply weaken the brand you are trying to promote.