Domain Spotlight Tuesdays Geico.com

If you are a resident of this friendly planet called earth then you have probably seen this creature on your TV screen. This lovable character is currently used as one of the main mascots for GEICO, an insurance company based out of the United States.

As always something caught my attention in regards to the company itself. Perhaps it is the domain name which they readily make available on countless marketing campaigns. A few days ago I received a letter in the mail from this company, showing me that I could save money on my auto insurance needs.

I took a further look at the letter and positioned in the top right corner of the header, what do I see? Well a domain name of course! The letter to simply put it states that if I want to receive a free quote on insurance then visit geico.com for more information or call (800)947-AUTO. Great way to provide the prospective lead with options. Geico.com is listed a total of five times on the front of this marketing letter. Twice towards the header, twice in the body and once towards the footer.

The domain itself is used almost as a standard dictionary word. For instance in the first sentence of the letter it states “DO NOT discard this letter without first visiting geico.com. You’ve got to admit there is something alarming yet catchy about this phrase. They were very clever to end the first sentence with the geico.com domain. It flows well and is easy for you to remember. You can’t help but to want to see what they might offer you in terms of a competitive quote.

On the back of the letter the geico domain name is listed a total of four times. In one case they actually provide a direct url to geico.com/local for you to search for a local office near you. Last but not least towards the bottom of the letter you can see an email which references another geico domain name which is marketingremoval@geicomail.com. This seems to be a common trend with a few of the domains that I have featured in our domain spotlight tuesdays. Designating one domain name strictly for email. We saw this in the case of maglite as well.

I might implement a similar strategy when mailing prospective leads about a product or service. I figure using the geico letter as a template might actually convert a few leads into clients. For those of you who would like to view the letter I have included a scanned copy of it below. I would of taken a picture of it but it looks like my trusty OLYMPUS C-3020 Zoom is currently experiencing some technical difficulties. It might actually be time to replace this old camera with something new!