Domain Spotlight Tuesdays BajaFresh.com

For a limited time try our new fire-grilled shrimp entrees from $1.99! Whoops, sorry about that got a little carried away. This ad has been making me hungry ever since I set my eyes on it. Today’s featured domain name is BajaFresh.com. Too bad this isn’t Rubio’s if I remember correctly they have Fish Taco Tuesdays! Enough of the food talk, lets get on with today’s domain spotlight. What amazes me about Baja Fresh or I should say Fresh Enterprises, Inc. is the pure fact that they have embraced the Internet to gain market share on other Mexican food chains.

The advertisement which I received in the mail features four ways to connect with the brand. They have facebook, twitter a phone number and best of all an effective domain name! (There vanity name even matches there brand: http://www.facebook.com/bajafresh) What more could you ask your Internet marketing team to do? This company gets it in a big way, if they were a publicly traded corporation I would feel confident as a shareholder to own shares in this company. It gets even better folks. If you decide to visit BajaFresh.com you are presented with a fresh design which works hand in hand with the type of food that they serve. I might not of stated it but they are one of my favorite Mexican food chains to grab a bite to eat from. To go even further the advertisements featured on the website match the same ads that were presented on the mailer! WOW! Lets move onto the icing on the cake, “Try Online Ordering!” DOUBLE WOW! You can even order your food using the website.

The company has done a great job in branding itself and representing its brand online. Embracing social networks like facebook and microblogging sites (twitter) a domain name just wasn’t enough for these guys. Looks like I will be trying the online ordering system in the near future. Lets hope that works as well as there marketing has!