Over the next few days I will be registering a string of [.info] domains. I am regging these domains because they are cheap and will be using them in combination with a series of telephone numbers. These telephone numbers will be setup to run on one Asterisk PBX system. My goal with this is to run several of the services that I offer as different entities, making people feel that they are reaching a new company all together. I will have the domains and websites printed on fliers and business cards. These fliers and business cards will be passed out in local shopping centers, neighborhood communities and placed on cars. I am testing out a new marketing plan which will allow me to promote all of the services I offer in the most simplistic manner possible. Here are the list of services:
In reality these services are all divisions under one company name, but they are branded and marketed as seperate entities. For instance, since I live in Ladera Heights, I have decided to brand the computer repair service as Ladera Tech Support. The domains I have chosen for this brand is [laderatech.com]. If indeed this brand grows and requires its own company name it will be easy to setup the domain name to be the epicenter of the service, calling it Ladera Technologies or short Ladera Tech. I’ve also thought ahead for some other names which go hand in hand with this one. The other domains are [laderanet.com] and [ladera.info]. These names are important because I can utilize them to cross promote services offered by Ladera Tech Support. One promotional product I will be using to cross promote Ladera Tech Support’s services is free LaderaNet email. I will be hosting the free email product using Google Apps. This makes sense to me as I will have no hardware to maintain. The only work that will need to be done for this is to initially deploy the email address itself for the party that is interested. This gives me a direct contact relationship with potential customers that I can then upsell to paid services. Everything from computer repair to print services. As my customer base grows I will continue to focus on the same region as Ladera Heights is a close knit area with a number of successful professionals living there.
In the next year or two, I plan on setting up a small voip division to service this area under a seperate brand. I for one know that this will be sucessful because the larger voip companies do not provide solid customer support. Lets face it, in these trying times people want to know that you care about there business regardless of how big or small it may be. Some people might even want to see you face to face before they fork money over to you. I for one believe that targetting a geographical area is the key to success for the present day and for the future. Too many companies are blindly advertising there services on a global basis only caring about the amount of revenue being generated on a select day. For me I actually care about the people being serviced and with the help of a few good domains and a solid open source application I will be able to create strong relationships by effectively servicing the area that I live in.
PS: I actually typed all of this before breakfast. LOL!